Social Media
It’s simple, if you’re not on a social media platform in this day and age, you’re either not known, or considered quite ‘old school’.
The best part about social media is that it’s FREE marketing, and your marketing efforts can be measured. The main page to have is a Facebook business page. If you don’t already use paid advertising, start off slow by ‘Boosting’ your posts – this will help you get your post out to a larger audience. This is where it’s important to know your ideal customers demographics, hobbies and interests so you can target them directly.
Most importantly, when you are on social media – BE ACTIVE. There’s nothing worse than having a social media page that hasn’t had a post since December 2015.
If you’re enjoying the benefits of Facebook, try venturing into an Instagram account, which will allow you to become more casual with your marketing and show off your business with fancy filtered images. Don't forget to use relevant hashtags (#) so that more of your target audience can find you.
If you’re time poor and don’t have the time to sit on social media everyday posting, why not try scheduling your posts. Designate a day that you can sit in front of your computer and schedule your weeks’ worth of posts. If you have more than one social media page try using Hootsuite – a scheduling social media program.
Lastly, always tie a relevant image in with your posts content. Never post without an image…no one likes to read plain old text anymore! If you’re not so creative and don’t feel comfortable in creating images, have a go at using Canva – a simple graphic design software. Before paying for photos, take a look around at some royalty free websites like Unsplash, or even better, take some first person shots using your smartphone.
Most of all, have fun with your social media posts and remember that Facebook was created for friends to share things with each other, so it’s important to remember the ‘human element’ within your posts.
